Publication Plan

Title: Exit Music

Positioning statement: Music our way.

Price: £3.80

Frequency of publication: This will be monthly. Because all music magazines I have researched and that are successful are monthly.

Distribution: Newsagents, supermarkets and music shops (e.g HMV)

Rationale: The approach of this magazine is for the public, age range of 16 upwards who are interested in the Indie music genre. People who are interested in festivals, gigs and unknown artists also.

Style: Informal, because we can relate towards the readers and invite them in to the magazine content.

Regular content:

-Editors letter
-Top ten albums
-Top ten singles
-Fans forum
-Competitions
-Poster of the Month
-Fan Mail
-Fashion
-Subscribe
-What were listening to


Feature content:

-Arctic Monkeys back with a bang
-New on the scene
-The Vaccines revel all
-Festival Reviews 
-Top 50 albums of 2011
-In the studio with The Kooks
-At home with Bombay Bicycle Club
-You Tube stars on the rise
-When will MGMT return?
-A weekend with the stars
-Gorillaz work non stop
-Elvis Costello, the man, the legend
-Guitar or bass?
-Nirvana Christmas number 1?
-Florence and the machine they're storming new album
-Radiohead tour 2012?
-Glee destroying Yeah Yeah Yeahs song
-New generation of Indie
-Unsigned Artists
-The return of a legend Ian Durie

Questonarrie: Pie Chart Analysis

This is a pie chart to show what gender the people are who

answered my questionnaire. It shows that more people are female

than male that have answered this questionnaire. This is mostly

down to the ratio of people I asked, and also this school being a

all girls school it is not very correct. But there is most answers that

I can work with.

This pie chart is to show how old the people are who

are answering my questionnaire. As you can see, the

bigger ratio is 16-20 year olds. This shows me that more

young people are interested in indie music then elder.

This is a pie chart to show what genre of music people

are interested in. Many people as you can see enjoy R&B

and Pop. But the biggest section is Indie music. This is

good, and will effect my research well as am creating

a Indie music magazine and as I can see the majority

of people who answered my questionnaire enjoy indie

music.

The two above pie charts show me if people do enjoy Indie

music they have ticket yes. If not they have ticked no. Then

further if they have answered yes, they have told me who

they're favourite band of the Indie genre is. This is a very

open question, so many people have answered very

differently. But once again, we can clearly see the bigger

section is the band 'Arctic Monkeys' and this will work well

with my research as I can mention them in my magazine

and know the majority of people will like them

This is pie chart that you could only answer is answered 'yes'

to the question that asks, "Do you enjoy indie music'. After

replying who your favourite band is, I then further asked

what they're favourite song is, and I got a wide variety

response. But we can see, that the bigger sections are

'The Vaccines - Post break up sex' and 'Arctic Monkeys -

Bet that you look good on the dancefloor' the band Arctic

monkeys are mentioned once again in this question, so I

can see the public are very familiar with this band.

This is a pie chart to show if people buy music magazines

or not. By the results we can see that the majority of people

do purchase music magazines, this works out very well with

my research.

This pie chart carries on with the previous questions, and

I further ask how often they purchase music magazines.

I have given three options, and the majority of the people

have answered monthly. Most successful music magazines

out at the moment are monthly, so I can use this in my

initial ideas planning.

This pie chart show us what price people would like to pay for

a music magazine. This result is very mixed, £2 and £4 are

pretty much the same, so this give a variation. So I can work

out the median price, and use that for my own magazine.

This pie chart shows us what the public most enjoy in music

magazine. As we can see, the majority of the public enjoy

the interviews with the artists so this will work well as I

am producing a double page spread of the artist and using

an interview.





Questionnaire

1. What gender are you?
2. How old are you?
3. What genre of music are you interested in?
4. Do you enjot indie music?
5. If you what is your favourite indie song
6. Who is your favourite indie band?
7. Do you buy music magazines?
8. If yes, how often?
9. What 3 images would you link with indie music?
10. How much would you pay for a music magazine?
11. Name 3 words that connote with indie
12. Whats your favourite part of a magazine?

Kerrang and NME Magazine

Kerrang and NME magazines are two  of the most successful music magazines out in stores at the moment. I will be closely evaluating these magazines for my final magazine product because I can analyse each code and convention and interpret it for my own. Below is the link for the Kerrang which shows the statics of what gender buy the magazine more and what age range most of the readers are. And beneath that link is another link directing you to the NME statics website.

http://magazines.bauermediaadvertising.com/magazines/detail/kerrang

http://www.ipcadvertising.com/resource/99gzt67ilbyjlxie0lvxvld9.pdf

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